🤔 Many people often asked me what’s the ROI of Content Creation?
📊 90% of my business comes from LinkedIn.
But it doesn’t come like that overnight.
Here’s what it likes:
Day 1 – 1 likes 😕
Day 2 – 5 likes 😑
Day 3 – 100 likes 😄
Day 4 – 200 likes 😆
Day 5 – 8 likes 😔
But by staying consistent, things started picking up!
In this post, I’m breaking down exactly how content creation plays a huge role in sales funnels and how it actually helps grow your business.
Understanding Content Creation and Its Importance
💡 Definition
Content creation involves developing text, images, videos, and podcasts to communicate ideas and engage audiences.
✨ Brand identity
It shapes brand identity and audience perception. Consistent messaging builds trust and loyalty, fostering deeper connections and community.
📚 Research and planning
Successful content requires research and planning. Understanding audience interests helps tailor content, while defined goals guide production and measure success through engagement metrics. Incorporating educational content adds value and authority.
The Content Marketing Funnel
In the world of content marketing, understanding the content marketing funnel—also known as TOFU, MOFU, and BOFU—is essential for creating effective strategies that guide potential customers from initial awareness to conversion.
1️⃣ TOFU: Top of the Funnel (Awareness)
When you start out, you want to get lots of people interested in your stuff. Share useful info that helps them with their problems or what they like.
Here’s what you can do to strategise your content :
Growth content – gets you more visibility
– Share your Personal growth through stories
– Transformation (Before /After)
2️⃣ MOFU: Middle of the Funnel (Engagement)
In the middle of the funnel, you need to keep people interested in your brand. Share added value / thought leadership content that helps you to build credibility and helps them trust you.
Authority-building content
– How to
3️⃣ BOFU: Bottom of the Funnel (Conversion)
At the bottom of the funnel, the focus is on converting leads into customers or clients. Content at this stage should provide clear calls to action and incentives to encourage conversions.
Lead generation content
Steps to Develop an Effective Strategy
🔍 Conduct research and analysis
Before creating content, clarify your goals and identify your ideal audience. Understand their needs and preferences.
🗓️ Plan a content calendar
Make a plan for your content ahead of time. A content calendar helps you stay organized, be consistent, and post content at the right times.
🌟 Create high-quality content
Make sure your content is interesting and helpful to the people you’re trying to reach. Do good research, focus on quality, and make sure search engines can find your stuff.
📣 Promote your content
Don’t just post stuff and wait for people to see it. Share your content on social media, through emails, and with influencers. This way, more people will see it.
📊 Analyze and measure results
Use website analytics and social media insights to see how well your content is doing. This info helps you know what’s good and what needs fixing, so you can keep making your content better.
Common Mistakes and How to Avoid Them
1️⃣ Ignoring your audience
Not knowing who your audience is can lead to irrelevant content. Always tailor your content to their interests!
2️⃣ Lack of consistency
Inconsistent posting can confuse your audience. Stick to a regular schedule to build trust.
3️⃣ Neglecting SEO
Forgetting about search engine optimization can limit your visibility. Use relevant keywords to help your content get discovered!
4️⃣ Not engaging with your audience
Failing to respond to comments and messages can make your audience feel ignored. Engage with them to build a community!
Conclusion
📈 Growth is never linear
As long as you keep going, keep writing you will find your way. Just like any kind of habit, writing is a habit.
Writing ✍️ has allowed me to :
🔹Find my voice
🔹Express myself
🔹Get so much clarity about my thoughts
P.S. If you’re ready to gain even more valuable insights, join our waitlist here for the 5-day LinkedIn LaunchPad challenge! You won’t want to miss out on this opportunity to elevate your content game! 💖