Let me let you in on a powerful secret… The real magic to skyrocket your company’s brand isn’t just in clever marketing or flashy campaigns – it’s sitting right within your office. 🙌
I’m talking about your employees. Yes, your people. They hold untapped potential, especially on LinkedIn.
When your team shares authentic stories and insights about your company, it doesn’t just boost their personal brand—it amplifies your business brand. And here’s the kicker: people buy people first, not just products or services.
Recently, AIA Singapore organised a powerful Employee Advocacy workshop led by our Founder, Ratna Juita, alongside industry experts from Ogilvy. Over 50 members of the AIA Family learned how to optimize their LinkedIn profiles, craft compelling posts, and expand their professional networks. It didn’t stop there—AIA’s employees immediately put their learnings into action, posting and engaging with content, showcasing the power of employee advocacy in real-time. Check out the LinkedIn post HERE
In this article, we’ll explore how an employee advocacy program on LinkedIn can radically enhance your company’s brand positioning. 🚀
Importance of Brand Positioning
💡 Market presence
Brand positioning is all about how people see your brand. It helps you stand out from competitors, builds awareness, and attracts customers. A strong brand position means a stronger market presence.
🎯 Key elements
Know your target audience
Understand their needs to create messages that resonate
Highlight your unique value proposition
Show why people should choose your brand over others
💖 Brand perception
How people perceive your brand influences their loyalty. Positive connections build trust, and when your brand delivers on its promises, people are more likely to stick around. Consistency in messaging across platforms keeps your brand visible and relevant.
Leveraging Employees for Brand Positioning
👥 Employee advocacy
Employees are authentic advocates that build trust. When they share experiences, it feels more genuine than hearing from a brand.
💬 Customer engagement
Passionate employees drive engagement. Companies with employee advocacy programs, like on LinkedIn, see higher visibility and brand promotion.
✨ Personal touch
Employees make the brand more relatable by sharing personal stories. For example, an employee’s journey on social media feels real and can strengthen customer loyalty.
🚀 Brand visibility
Active employee advocates boost brand visibility. Their authentic voices help spread the word about products and services, attracting more customer attention.
Overcoming Common Challenges in Employee Advocacy Programs
📢 Lack of awareness
Employees might not know how LinkedIn boosts the company brand. Provide simple training on how sharing posts helps.
🤔 Engagement issues
Some are hesitant to participate. Encourage a supportive environment and share success stories to build confidence.
🎯 Content distribution
Sharing the right content can be hard. Give employees a library of posts and use a company hashtag for consistency.
🎉 Encouraging participation
Celebrate and reward active participants. Highlight the benefits of advocacy to keep everyone motivated.
Strategies for Implementing an Employee Advocacy Program
1️⃣ Set clear goals
Define specific goals for your program, like boosting brand awareness or engagement. For example, aim for a 20% increase in social media shares in six months.
2️⃣ Develop a content plan
Create shareable content, such as company news and industry insights. Mix in personal stories from employees to make posts relatable and authentic.
3️⃣ Monitor performance
Use tools like LinkedIn analytics to track engagement and reach. See what content works best and adjust your strategy accordingly. Regularly review performance to stay on track with your goals.
Measuring the Impact of Employee Advocacy
📊 Engagement metrics
Look at shares and comments to gauge audience response. A lot of shares means the content hits home, while comments offer valuable feedback on how the message is received.
📋 Surveys for feedback
Conduct surveys to get insights from employees and customers. Employees can share their experiences, and customers can explain how advocacy affects their view of the brand.
📈 Key performance indicators
Set KPIs to measure the success of your advocacy. Track metrics like reach, engagement rate, and conversion rate to see how well employees promote the brand.
Conclusion
As we wrap up, it’s all about how your customers see you and what makes you unique.
Your Employee is Your Best Brand Ambassador! ⭐️
More corporations are striving to be more human.
I’ve seen a growing trend — companies empowering their employees to become effective brand ambassadors.
➟ They’re investing in their employees’ personal brands.
Sure, there’s a risk of losing talent to competitors, but the benefits far outweigh the downsides.
When employees advocate for your workplace, it:
✳️ Boosts credibility and trust in your brand
✳️ Enhances recruitment efforts by attracting top talent
✳️ Strengthens company culture and employee engagement
✳️ Drives organic reach and authentic marketing
Don’t underestimate the power of your team synergy in this process. Empower them to share their experiences and insights. 💖
If you need support on how to empower your employees to advocate for your organizations, let’s chat! Email us HERE